Besides, Angry Birds, there maybe no finer example of how rapidly the mobile market has evolved over time.
Rovio’s bird-flying, brick-smashing, pig-smashing game was a phenomenon and one of the earliest successes of the new smartphone gaming world. Angry Birds was launched on December 11, 2009, almost one and a half year after the iOS App Store was launched.
Originally debuted by Chillingo, Rovio gain back control a year later. By that time, the game’s broad appeal had began to appear — the initial free-to-play Lite version was the most downloaded game in 2010, followed by other hits such as Cut The Rope, Paper Toss and many others. Even the self-published premium version with low price of $0.99 was named the eighth most downloaded game over the hits such as Farmville and Hungry Shark.
App Annie announces Rovio was one of the most successful independent developers that gained benefits from the single development and short publishing cycle self-published in the App Store. Meanwhile, the other established game studios and developers were struggling to adapt existing game franchises and mechanisms for mobile with unintuitive controls and were attempting to emulate the console or PC experience on a touch screen device.
“Angry Birds changed the way we develop games for smartphones” – Donny Kristianto, App Annie shared
Its exceptional success had number of notable factors to thank for, one of which was its mobile-focus design. Besides, being one of the first ever games in touch screen devices that truly leverage the possibilities and capacity of gameplay on smartphones with touch and gesture instant control to be translated into innovative feedback. Besides, Rovio built on this success with unique animal-centric content development and constant updates themes.”
This was first introduced in 2010, when Rovio released Angry Birds Seasons I, which demonstrated themed levels with their own subtly different unique mechanisms. The 2011 movie inspired by the game Angry Birds Rio added boss fights and different business objectives to the franchise