The game proved Rovio was chasing something with its casual but compelling formula. Rio and Seasons became the third and fourth most downloaded games of the year while the original was still on top of the list, making Rovio to own three out of the five biggest mobile games of 2011.
The next year, it occupied four positions in the Top Ten in both iOS and Google Play, thanks to the launch of Angry Birds Space. And while Temple Run took the top spot in both list, the original Angry Birds was still took No.1 place on Google Play.
The original Angry Birds initially attracted players by its free-to-play Lite version, but regular updates to the full game worth $0.99 will keep it on top of the full-year download on both iOS and Android.
Success in the mobile market allowed Rovio to gather resources to invest elsewhere, and the full potential of the brand’s was soon tested in other fields. Fast forward to today and the Rovio studio has launched two full-length animated movies — which, the company claimed that, are just merely becoming a $500 million franchise in their own term — plus animation series broadcasted on Netflix and YouTube that have attracted over 10 billion views. More than 1.8 billion consumer products have been manufactured and sold in over 100 countries worldwide, and there are even theme parks and play areas which similar to the concept of Disneyland.
Kati Levoranta, Rovio representative shared that
“We show how our brand can grow. Of course, that requires continuous innovation and creative mindset. Angry Birds has proved that this is definitely possible, and Rovio can even go as far as making a feature film. The success of Angry Birds helped set the scene for Finland’s mobile games industry, likes those of Nokia and Digital Chocolate.